And how are you supposed to build a portfolio without clients?
Every copywriter will tell you, if you want to be a writer, get writing.
They’ll also tell you to make up your own briefs. Which is great advice. But it left me stumped. I didn’t know what a brief might look like let alone how to make one up.
And honestly, most businesses don’t know HOW to brief. So while you can practice all you like, half the game is in taking, clarifying and confirming the brief.