Practice Copywriting Briefs to Build Your Portfolio by Helen Dibble

Practice Copywriting Briefs to Build Your Portfolio

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You were born to write.

It’s that thing you’ve always done or wanted to do. 

It was your most awarded skill at school, your secret side-hustle while doing that other job, your deepest, darkest desire kept alive by the enduring belief that you KNOW you'll be a great writer! 

It’s a fire that burns so brightly and finally - FINALLY - you’re taking steps to become a freelance writer. 

But, your feet are on the ground.

While you adore the agony of writing you are under no illusions about the romance of the craft. 

This is a commercial trade you’re entering! You want to show up, deliver the goods and get paid!

Yet a tricksy troll is blocking your path...

How are you supposed to get clients without a portfolio? And how are you supposed to build a portfolio without clients?

Every copywriter will tell you, if you want to be a writer, get writing. 

They’ll also tell you to make up your own briefs. Which is great advice. But it left me stumped. I didn’t know what a brief might look like let alone how to make one up. 

And honestly, most businesses don’t know HOW to brief. So while you can practice all you like, half the game is in taking, clarifying and confirming the brief.

That’s why this mini-course offers you three things.

  • Real-life briefs that you can assess and respond to. Practice figuring out what you’d charge for them, what qualifying questions you might ask about them and, of course, writing them! 

  • An honest, fire-side recording of me, Helen Dibble, B2B copywriter and founder of Incredibble, telling you more about the briefing process from client, agency and writer perspective.

  • A bonus brief-taking template worth £197 so when you secure that first client, you know exactly what to ask. 

Who am I?

Hey! I'm Helen Dibble, founder of freelance copywriting agency Incredibble, course creator, trainer and coach. 

My mission is to help more people do what they love. I share what it's taken to start running the business of my dreams in the hope it will inspire you to do more of what you love - and avoid some of the turnstiles I've gone through along the way! 

This portfolio-building mini-course will boost your business before it's even started. And the video clarifies what it's really like to respond to a brief (from someone who writes, resources and fulfills them). 

My biggest hope is that course gives you the confidence to start doing what you love. I love hearing how people get on with my courses so be sure to let me know. 

What's included?

Inside this mini-course

VIDEO | How clients and agencies REALLY brief
123 KB
DOWNLOAD | Brief building template
5.45 MB
PRACTICE | Challenge yourself with these 30 example briefs
BRIEF #1 | Smoking strapline
BRIEF #2 | Anti-smoking strapline
BRIEF #3 | How to lead from afar
BRIEF #4 | So you wanna be a copywriter?
BRIEF #5 | D&I in agencies - how to live up to your word
BRIEF #6 | An introductory article on electric cars
BRIEF #7 | Website playground
BRIEF #8 | Write an email welcoming people back to a B&B after lockdown
BRIEF #9 | Put it in plain English
BRIEF #10 | Three words that could save your child’s life
BRIEF #11 | A real estate of mind
BRIEF #11 | A real estate of mind HOME #1
163 KB
BRIEF #11 | HOME #1
118 KB
BRIEF #11 | HOME #1
92.4 KB
BRIEF #11 | HOME #1
104 KB
BRIEF #11 | HOME #1
63.8 KB
BRIEF #11 | A real estate of mind HOME #2
90.7 KB
BRIEF #11 | HOME #2
75.2 KB
BRIEF #11 | HOME #2
70.6 KB
BRIEF #11 | HOME #2
85.5 KB
BRIEF #11 | A real estate of mind HOME #3
75.2 KB
BRIEF #11 | HOME #3
60.8 KB
BRIEF #11 | HOME #3
108 KB
BRIEF #12 | Three things you can start doing TODAY to make your finances Lit AF!
BRIEF #13 | Sell your home town!
BRIEF #14 | The #1 trainer bought by diabetics around the world
BRIEF #15 | LinkedIn-gagement
BRIEF #16 | Why Weight Watchers want you to fail
BRIEF #17 | Selling Shelter to Liberals and Conservatives
BRIEF 18 | It’s play time!
BRIEF #19 | Read this before you decide to go freelance!
BRIEF #20 | On the menu today…
BRIEF #21 | Internal Motivation
BRIEF #22 | Food that is out of this world!
BRIEF #23 | A simple guide to managing your time and being more effective
BRIEF #24 | Interview a CEO about their company’s culture.
BRIEF #25 | Reverse engineering tone of voice
BRIEF #26 | This Christmas it’s time to write your will
BRIEF #27 | Nominated for ad agency of the year!
BRIEF #28 | Profile a startup
BRIEF #29 | Locally sourced straplines
BRIEF #30 | A case study


How long will I have access to these files?


You'll always have access to these modules and you'll never pay more for it.

How much time should I put aside for the course?

Complete the briefs at your own pace. I don't recommend you do them all in one go - good writing needs rest. 

The video takes around 20 minutes to watch. The bonus template can be used as and when you need it. 

Can I really use these briefs in my portfolio?

Pick and choose depending on your speciality, and which you feel you've responded to best. 

Always be authentic. Mark practice briefs as practice briefs. Don't pretend you've written for a brand or business when you haven't - that could get into serious trouble!

You could add, "Incredibble Academy practice brief" by way of showing how you came by the piece. 

About Helen Dibble

Helen is the founder of Incredibble, a copywriting agency in the UK. She still can't believe she gets paid to write and her mission is to help more people do what they love.