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How are you supposed to get clients without a portfolio?
And how are you supposed to build a portfolio without clients?
Every copywriter will tell you, if you want to be a writer, get writing.
Every copywriter will tell you, if you want to be a writer, get writing.
They’ll also tell you to make up your own briefs. Which is great advice. But it left me stumped. I didn’t know what a brief might look like let alone how to make one up.
And honestly, most businesses don’t know HOW to brief. So while you can practice all you like, half the game is in taking, clarifying and confirming the brief.
That’s why this mini-course offers you two things!
- 30 real-life briefs to assess and respond to. Practice figuring out what you’d charge for them, what qualifying questions you might ask about them and, of course, writing them!
- And a brief-taking template worth £197 so when you secure that first client, you'll know exactly what to ask.
Who am I?
Hey! I'm Helen Dibble, founder of freelance copywriting agency Incredibble, course creator, trainer and coach.
Every day, I take briefs from clients and brief copywriters. That unique position means I know you need direction. And I also know you're often not going to get it!
So these briefs are both detailed and broad. Pay attention to the questions you ask yourself as you go to respond to them. THESE are the questions you need to ask your clients.
PLUS, the brief taking template gives you a list of additional questions you might want to ask. Combine your thinking with the template for the ultimate brief-taking plan of action.
I know this portfolio-building mini-course will boost your business before it's even started. My biggest hope is that it gives you the confidence to start doing what you love. Be sure to let me know!
Every day, I take briefs from clients and brief copywriters. That unique position means I know you need direction. And I also know you're often not going to get it!
So these briefs are both detailed and broad. Pay attention to the questions you ask yourself as you go to respond to them. THESE are the questions you need to ask your clients.
PLUS, the brief taking template gives you a list of additional questions you might want to ask. Combine your thinking with the template for the ultimate brief-taking plan of action.
I know this portfolio-building mini-course will boost your business before it's even started. My biggest hope is that it gives you the confidence to start doing what you love. Be sure to let me know!
What's included?
13 files
30 text files
Inside this mini-course
PRACTICE | Challenge yourself with these 30 example briefs
FAQs
How long will I have access to these files?
Foreverrrrrrr.
You'll always have access to these modules and you'll never pay more for it.
You'll always have access to these modules and you'll never pay more for it.
How much time should I put aside for the course?
Complete the briefs at your own pace. I recommend you don't do them all at once - good writing needs rest.
The brief taking template can be used as and when you need it.
The brief taking template can be used as and when you need it.
Can I really use these briefs in my portfolio?
Pick and choose depending on your speciality, and which you feel you've responded to best.
Always be authentic. Mark practice briefs as practice briefs. Don't pretend you've written for a brand or business when you haven't - that could get you into serious trouble!
You could add, "Incredibble Academy practice brief" by way of showing how you came by the piece.
Always be authentic. Mark practice briefs as practice briefs. Don't pretend you've written for a brand or business when you haven't - that could get you into serious trouble!
You could add, "Incredibble Academy practice brief" by way of showing how you came by the piece.
