Marlboro cigarettes want you to come up with a new tagline for their brand. We all know the science by now and understand that smoking is bad for our health. Marlboro wants a tagline that gets young people aged 18-30 to start smoking.
Come up with five potential taglines and write a few sentences about how you imagine they could be used in an ad campaign.
Top Tip: People make decisions based on their emotions so the fact that smoking doesn’t make logical sense doesn’t matter.