Platform
LinkedIn (shared from the author’s profile), then reshared from the company page.

Audience
Leaders who are managing from afar for the first time. It will no doubt also be read by peers who are already capable of managing remotely. 

Tone
Assured, leading, calm and confident. Humour is appreciated. Positivity is a must. 

Brief
This should be a warm and authoritative piece that supports readers who are managing (not just working) from home for the first time. 

Offer prescriptive and practical advice for leaders wrestling disparate teams and new technology for the first time. Cover both human, cultural and communicative techniques, and practical approaches to using tech and scheduling. 

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