{"heading":"Kickstart is a blend of online learning, group and one-to-one coaching calls","id":14063960,"theme":{"name":"none","colors":{"background":"#ffffff","button":"#ad97ef","buttonText":"#ffffff","heading":"#36434d","text":"#5e6971"},"background":{"blend":"multiply","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"alignment":"left","columns":{"1783798":{"button":{"text":"","url":""},"heading":"Week 1. It starts with you","id":1783798,"image":null,"position":0,"text":"

Set yourself up for success by bringing your business ambitions into high definition. Start thinking about your brand, positioning and niche.

We cover:

Your dream life - get clear on what you want and the boundaries you’ll need to put in place to get there

Why niche is nice - how to niche correctly and why narrowing your focus presents more opportunities.
Career inspo. Widen your horizons with a look at different copywriting career paths.

"},"1783799":{"button":{"text":"","url":""},"heading":"Week 2. Positioning your brand","id":1783799,"image":null,"position":1,"text":"

Discover how to position yourself so your dream clients choose you over your competitors. It has nothing to do with glossy headshots, a fancy website or an expensive logo.

We cover:

Understanding what your audience wants so you can position yourself in alignment with it.

Common misconceptions about branding and what to focus on for big wins.

"},"1783800":{"button":{"text":"","url":""},"heading":"Week 3. Kick-ass confidence","id":1783800,"image":null,"position":2,"text":"

GUEST SPEAKER!

Mindset is integral to Kickstart but here we focus solely on the techniques that will see you through. Listen to award-winning confidence coach Amanda Brown share the secrets to feel consistently good.

We cover:

Understand why acceptance is a powerful ally
Discover how credibility builds your confidence.
Learn how handling negative feedback and rejection can catapult you into something even better!

"},"1783801":{"button":{"text":"","url":""},"heading":"Week 4. Finding clients","id":1783801,"image":null,"position":3,"text":"

GUEST SPEAKER!

Ideas and approaches that help you attract, nurture and convert clients without feeling like a sleazy salesman. Hear PR pro and published author Lucy Werner share alternative points of view to marketing your business.

We cover:

Marketing 101 - a glossary of terms to cut through marketing jargon
Proven marketing approaches to securing clients

The low-cost campaign that secured me a three-year agency relationship and 000s in work

"},"1783802":{"button":{"text":"","url":""},"heading":"Week 5. Taking the brief","id":1783802,"image":null,"position":4,"text":"

Bad briefs only make your job harder. Discover the questions guaranteed you get a brief that’s rich with the raw materials you need to write great copy. Deliver work that wows your clients every time.

We cover:

Your no-go client zone - why and how to set boundaries before you take a brief
The brief building template - everything you need to ask to get the perfect brief
The ideal client experience - how to deliver a crazy-good client experience every time.

"},"1783803":{"button":{"text":"","url":""},"heading":"Week 6. Feel-good fees","id":1783803,"image":null,"position":5,"text":"

Discover tips and techniques that allow you to set drool-worthy fees (the kind that make other copywriters baulk) and get them passed on the nod.

We cover:

The script that uncovers client budgets every time

How to flip how you think about money to set prices that really work for you
Swipe my fee finding calculators - packed with formulas that make setting fees a cinch
What to do with the cash once you’ve got it so you’ve always got enough to pay Her Majesty.

"},"1783804":{"button":{"text":"","url":""},"heading":"Week 7. Pitch-perfect proposals","id":1783804,"image":null,"position":6,"text":"

GUEST SPEAKER!

Everyone does it differently! And not everyone does one! Hear guest expert speaker Lucy Lomas of Luma Marketing discuss how she puts proposals together.

We cover:

Prize-winning proposal tips - hints and tricks to include in your documents
Proposal templates - take a look at one of the ways I do and hear that journey is evolving
Proposal platforms - a brief look at the software you could use to style your pitches

"},"1783805":{"button":{"text":"","url":""},"heading":"Week 8. Contracts and clauses","id":1783805,"image":null,"position":7,"text":"

GUEST SPEAKER!

Contracts and clauses might not sound as sexy as setting fees and winning clients, but understanding the principles of a clear agreement is vital. Guest expert speaker solicitor Harry Suleman sets us straight on what contracts should really contain.

We cover:

The simple way to structure a contract and what must be included.

How to use contracts to keep projects running on time
3 x cut-out-and-keep contract clauses which you can copy and paste into any contract

"},"1783806":{"button":{"text":"","url":""},"heading":"PLUS...Conversations with Copywriters","id":1783806,"image":null,"position":8,"text":"

My exclusive ever-growing podcast of interviews with writers at the top of their game.

"}}}